bluehouse Weblog

Our roaster, Counter Culture Coffee, recently rolled out their new direct trade program. Our readers are already familiar with fair trade certification, and bluehouse carries many fair trade products. Direct Trade Certification comes out of the direct relationships Counter Culture has forged with their coffee producers, relationships that are not necessarily addressed by conventional fair trade certification. Check out Counter Culture’s site for all the details:

The search for high-quality, sustainably produced coffee has become a little confusing lately. And those yearning to somehow engage or learn about the people who produce their coffee as they might with their favorite vendors at the farmers’ market must first navigate a sea of seemingly similar brands and marketing claims. We think it’s time for more clarity, directness, and peace of mind.

Establishing a new standard for supply chain transparency, Counter Culture Direct Trade Certification represents the clear set of quality-driven principles that guide our paradigm-breaking approach to sustainable coffee.